Listing Update for 112 Gracie Way
As of 6/9/2025
Hi Germain & Flore, I'm working hard to promote your listing & find a buyer.
Below is a recap of what I've done so far to market your home, the results we've gotten, current market conditions & my recommendation going forward.
What I've done so far:
- Syndication to all the major home search website (Zillow, Trulia, Redfin, etc)
- Dedicated property website: https://www.myhomesearchaustin.com/112-gracie-way
- $368.71 in targeted online marketing campaigns
- 1,657 Impressions with 72 clicks & 13 engaged leads
- 239 views (30 days) on Zillow with 13 saves (30 days): https://www.zillow.com/homedetails/112-Gracie-Way-Hutto-TX-78634/449909203_zpid/
- 51 reverse prospecting & marketing to other Realtors
- 153 emails & text messages to people in my database
Results as of 6/9/2025
- 2 phone calls
- 0 private showing requests
- Your home has been listed for 59 days
Current market conditions of similar homes:
Criteria used: Single family homes, active, sold within the last 180 days, within Emory Crossing, built between 2021 - Present, between 1,800 - 2,100 square feet
Active (available for sale):
- 3 comparable active listings (your competition)
- $371,558 average list price
- Active price range: $368,115 - $375,000
- 26 cumulative days on market
Pending (under contract):
- 3 comparable pending listings (what buyers are paying)
- $357,158 average pending price (may be higher or lower after closing)
- 3 comparable pending listings (what buyers are paying)
- $357,158 average pending price (may be higher or lower after closing)
- Pending price range: $341,345 - $376,085
- 79 cumulative days on market
- Click to see online report
- 79 cumulative days on market
- Click to see online report
Sold Listings (closed):
- 12 comparable homes sold in last 180 days (what buyers have paid)
- $355,769 average closed price of
- Sold price range: $333,610 - $373,445
- 62 cumulative days on market
- Sold on average 95.32% of original list price
My Perspective:
The market continues to be a challenge for resale homes in Hutto & this is especially true for your home since the builder is actively building in the same community.
The good news is that of all of the active home listings that are similar to yours, you are priced competitively.
Unfortunately, this has not translated into serious showings & interest buyers.
The main challenge right now is generating interest in your home over the new homes that come with financing incentives & closing cost credits that come out to about $30,000.
Interest rates have gone up a little since my last update. The average 30 year fixed conventional mortgage rate is 6.95%. You can see more details here: Average Mortgage Rates.
My recommendation:
Since we have had zero activity with showings after the recent price reduction then I recommend that you do another price reduction of $1,000 to bring the price to $353,950.
Then continue with a $1,000 price reduction every 2 weeks until we start to get some traction with home buyers.
This will refresh your listing on the search websites & notify anyone that has saved your listing.
It also allows me to do a fresh round of marketing with the new price.
Let me know your thoughts & feedback.